About Treasured wine
Treasured Wine Products began with a simple idea — that the wines we enjoy often become part of life's most memorable moments.
In the late 1990s, while exploring Australia's wine regions and visiting cellar doors, we began collecting wine labels from the bottles we discovered along the way. Each label became a reminder of a place, a winery, a meal shared with friends, or a special moment worth remembering.
In 1998, that passion inspired the creation of our first wine journal, designed to record tasting notes and preserve the labels from memorable bottles. Soon after, we developed our wine label removers, making it easy to lift and save wine labels so they could be kept alongside tasting notes and travel memories.
The original products were created under the Wine Appeal Products brand and quickly found their way into the hands of wine lovers around the world.
In 2019, the brand was reintroduced as Treasured Wine Products, and we continue to create innovative products for wine lovers everywhere.
Thank you for being a part of our epic wine journey that has taken us to some of the most beautiful wine regions around the world. We invite you to embrace the pleasures of Treasured Wine and let them accompany you on your wine adventures, wherever they may take you.
Why we do what we do
At Treasured Wine, our mission is to inspire wine lovers to embark on a wine journey full of new tastes, places and experiences. By creating products that celebrate the wine journey, we aim to enhance memories with a visual reminders of the wine, the places, the events and the stories behind every bottle. Treasured Wine’s high quality products, now including Wine Label Remover Kit and The Wine Journey - Wine Label Collection Album, as well our range of uniquely curated wine accessories that have been chosen with the love of wine and adventure that we share with our customers